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About HASEKO

Message from the Management

Noriaki Tsuji, President

Aiming to become a corporate group for housing to create great living  

Thank you for visiting our website.

I would like to express my heartfelt gratitude for your continued loyal patronage to the Haseko Group.

In making it our corporate philosophy of “contributing to society by creating a living environment that is optimal for cities and people,” the Company is conducting a variety of businesses related to condominiums by integrating the strengths of the entire Haseko Group. For newly-built condominiums, Haseko has successfully built a cumulative total of 600,000 condominium units since constructing its first condominium in 1968. This figure corresponds to approximately 10% of the total for-sale condominium units currently in Japan. With this achievement, Haseko has spread condominiums as a new form of housing widely among consumers, and has set standards for present-day condominiums through technological developments that are ahead of the industry.

In Japan, given the environment surrounding major changes in the government’s housing policy, it has become an important issue to make the transition to a stock-based society that places focus on “creating good housing, taking proper care of housing and living in housing over a long period of time.” To address this issue, the Haseko Group started its new medium-term business plan, called the “newborn HASEKO” (Plan NB), in fiscal 2014 ended March 2015. Under this plan, we aim to firmly establish corporate management that builds upon both the Construction-Related Business, which centers on constructing condominiums, and the Service-Related Business covering such areas as condominium management, renovations, large-scale repair, building replacement, brokerage of used condominiums, leasing and housing for the elderly.

Looking back on the first three years of the medium-term business plan, positioned as the period to “Step Up” (Plan NBs), our endeavors in the Construction-Related Business received high assessment in terms of our ability to gather land information and product planning ability, our attitude regarding construction quality and keeping construction schedules, among other strengths. In the Service-Related Business, we conducted M&As and other investments while our existing subsidiaries steadily accumulated profits. As a result, we project to renew a record high in profits for the fiscal year ended March 2017.

The latter three years of the medium-term business plan, positioned as the period to “Jump Up” (Plan NBj), started on April 1, 2017. While following the basic policy of Plan NBs, we will make proactive investments in growth strategies to maintain and enhance the value of the Haseko Group, among other initiatives under Plan NBj. At the same time, we will work to address a variety of social issues, such as the aging of society with fewer children, decreasing population, natural disasters, aging buildings and promotion of environmental awareness and energy saving, from both aspects of physical products and services and know-how. We will also accelerate our endeavors to expand into new business areas and business fields at home and abroad.

In February 2017, the Company celebrated its 80th anniversary since its founding. We are always grateful to all the people who have extended support to us. Going forward, we will further reinforce coordination among the Group companies and exercise our comprehensive strengths. By doing so, we aim to become a corporate group for housing to create great living, as we serve to totally support the life of people living in condominiums. Your continued and even greater support and encouragement would be greatly appreciated.


 

April 2017
Noriaki Tsuji
President and Representative Director
Haseko Corporation


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