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Thank you for visiting our website. Since constructing its first condominium in 1969, Haseko has built a cumulative total of more than 480,000 condominium units, which correspond to approximately 10% of the total for-sale condominium units currently existing in Japan. With this achievement, Haseko has played a role of spreading condominiums - as a new form of housing - widely among consumers. At the same time, the Company has undertaken a social role as a pioneer of the era, by conducting technological developments that are always ahead of the industry, widely diffusing them and successfully setting them as standards for condominiums. In creating condominiums we have accumulated a huge amount of know-how, which has helped Haseko gain an overwhelming advantage in technological edge. An important issue in the present housing policy by the government is making the transition to a stock-based society that places the focus on "creating good housing, proper care of housing and living in housing over a long period of time." At the Haseko Group, we have also been conducting management under a medium- to long-term strategy that builds upon both the "flow" market centering on construction of new condominiums and the "stock" market comprised of existing condominiums. We believe that this management strategy of ours coincides exactly with the national policy, proving that Haseko's strategy is precisely on track with the trends of the era. Going forward, we plan to propose our "Long-life and High-quality" condominiums, which Haseko has developed with a focus on their usability over a long period of time, as they represent a form of housing that draws the line against conventional value systems. By continuously demonstrating the advantages of long-life and high-quality condominiums from a lifestyle perspective, we will endeavor to realize an enhanced quality of condominiums as well as widely engrain the thinking among people of the value of living in the same condominium over multiple generations. The management environment surrounding the Haseko Group still remains difficult. However, based on the Revised "SHIN" Plan (from April 1, 2008 to March 31, 2012), the medium-term business plan of the Group, we are dedicated to achieve the numerical targets set for the final fiscal year of the Plan and work to establish ourselves as a corporate group with sustainable profitability. Moreover, the Group will endeavor to reconstruct its financial foundation in order to achieve payment of dividends for its common stocks as soon as possible within the period of the Plan. We will continue to aspire to establish the Haseko brand as the "one and only corporate group for housing" and "creating great living" that truly meets the needs of society, and we maintain our sincere gratitude to our shareholders, financial institutions and others who have extended their support over the years, as well as business partners and customers. Your continued and further support and encouragement would be greatly appreciated. |
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April 1, 2010 |
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Ikuo Oguri President, Representative Director |
