BOOKING
Dive into the integration of daily life "Exprerience"the living home
Information
Extended by popular demand!
Experience ivi house in Suginami, Tokyo — now open through Thursday, December 25.

Connected & Living Home

While AI continues to evolve, we are also witnessing a loss of deeper connections with nature and others, leading to a dulling of both physical and emotional sensitivity. In response to this modern reality, we have created "ivi house," a timeless yet new type of living space where we can live in harmony with nature once again through "movement + sensation + connection." A completely new form of symbiosis between people and their homes, designed to awaken the senses.

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再生する

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ivi house interior

Movement, sensation, connection.

The combination of curved architectural structures and interior forms encourages natural, graceful human movement. Like a living presence, the home embraces its inhabitants with its organic spatial design, providing comfort and relaxation. The exterior design is inspired by traditional Japanese hedgerows, gently shielding the interior from outside views while allowing soft, dappled light enter the space, much like sunlight filtering through trees. This creates a serene air and a sense of time gently passing by.

ivi house exterior

A subconscious experience enveloped by the home's heartbeat and warmth.

The lighting system uses sensors to detect human movement, gently illuminating in the direction a person is heading, the home almost acting as a guide. This natural behavior encourages affordance (unconscious actions). Environmental sounds, adjusted according to the changing seasons and our movements, create a sense of unity with nature and spatial expansion. These elements are integrated and controlled by a single system, providing an experience where the home autonomously responds, offering new sensory stimulation for its residents

ivi house staircase
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Conventional lighting typically remains on at a constant rate of illumination, but natural light changes, like the shifting shadows of clouds or sunlight filtering through trees. When this light harmonizes with sound and scent, it creates a sense of spatial expansion and brings a vitality to the home itself.

A House with Life

ivi house staircase

Vision

Responding to the time of day and human movement, fluctuating lights create a living space that visually breathes.

ivi house staircase
Profile image
MASAKI KAWAGUCHI
Lighting Designer
Born in Kanagawa, Kawaguchi joined Uchihara Creative Lighting Design Inc. in 2008 and became a senior partner in 2024. Exploring the boundless creativity of light, he designs lighting from fixtures to urban landscapes with the aspiration to personally deliver each illumination. He has received numerous awards, including the IES (Illuminating Engineering Society ) Award.

Sound

The ambient sound environment dynamically adjusts in response to human movement, solar trajectory, and seasonal transitions, optimizing comfort indoors.

ivi house staircase
Profile image
KAITO SAKUMA
Sound Designer
From digital media to spatial 3D audio, Sakuma is a sound creator active across wide-ranging fields. Known for Liquid Mirror (Acoustic Sculpture), he creates sound spaces aimed at expanding cognition with the theme of "raw existence." Responsible for sound development in "Shosa," he has toured and exhibited his works worldwide, with studios based in Japan, Malaysia, and the UK.

Scent

Time-based aroma diffusion varies between morning and evening, helping to regulate daily rhythms and restore balance of both mind and body.

ivi house staircase

Touch

The curvilinear spatial design provides a cocooning sense of comfort, embodying the concept of a home that gently embraces its occupants.

ivi house staircase
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ivi house exterior
ivi house interior
ivi house bedroom
ivi house living space
ivi house exterior night
ivi house exterior
ivi house interior
ivi house bedroom
ivi house living space
ivi house exterior night
Team
Hosoda Corporation
Hosoda Corporation

HASEKO Group

Hosoda Corporation

Since its founding in 1947, Hosoda Corporation has been engaged in the detached wooden house business, including subdivision projects, custom-built homes, and detached house renovation services. In 2020, it became part of the HASEKO Group, responsible for the Groupʼs detached housing division. Today, leveraging the Groupʼs comprehensive capabilities, the company is taking on new challenges, expanding from wooden detached houses to non-residential wooden architecture and the timberization of apartment buildings.

長谷工コーポレーション

HASEKO Group

HASEKO Corporation

Established in 1937, HASEKO Corporation has led condominium development in Japan, and the entire HASEKO Group provides comprehensive services across the entire construction life-cycle, from design and construction to management and maintenance. Since 2014, the Group has also been actively pursuing the use of wood in condominium construction, promoting both wood-based buildings and timberization.

HIROSHI ISHIGURO

Robotics Engineer, Ph.D.

HIROSHI ISHIGURO

Ishiguro is a professor at Osaka University’s Graduate School of Engineering Science, a visiting director at the ATR Hiroshi Ishiguro Laboratories , a thematic project producer for Expo 2025, Osaka, Kansai, and the CEO of AVITA Inc . A robotics researcher with interests spanning across avatars, intelligent robots, art, and philosophy.

AKANE KIKUCHI

Creative Director

AKANE KIKUCHI

Kikuchi is Founder & CEO and Director of KiQ, a Tokyo-based design studio. Specializing in emotional and impactful branding to craft brand experiences through meticulous attention to detail and gestures, she is a unique expert in designing behaviors of humans and robots through the concept of "Shosagaku" (the study of gestures), actively working both domestically and abroad.

Collaborative projects with the Haseko Group

Floor plan

3LDK+WIC+SIC

Site area 125.00㎡
First floor area 52.72㎡
Building area 100.33㎡
Second floor area 47.61㎡
Floor plan - first floor

*The square meter measurements (x.xx m²) listed for each room have been rounded to the nearest whole number.

The building is a two-story wooden post-and-beam structure with a total floor area of 100.33 m². The approximately 30.41 m² living-dining-kitchen (LDK) area creates a particularly spacious feel with its high ceilings and gently curved surface design.

Floor plan - first floor
Access
Access map
Information
Extended by popular demand!
Experience ivi house in Suginami, Tokyo — now open through Thursday, December 25.
ivi project

Connected & Living Home

While AI continues to evolve, we are also witnessing a loss of deeper connections with nature and others, leading to a dulling of both physical and emotional sensitivity. In response to this modern reality, we have created "ivi house," a timeless yet new type of living space where we can live in harmony with nature once again through "movement + sensation + connection." A completely new form of symbiosis between people and their homes, designed to awaken the senses.

thumbnail
再生する

※image

Movement, sensation, connection.

The combination of curved architectural structures and interior forms encourages natural, graceful human movement. Like a living presence, the home embraces its inhabitants with its organic spatial design, providing comfort and relaxation. The exterior design is inspired by traditional Japanese hedgerows, gently shielding the interior from outside views while allowing soft, dappled light enter the space, much like sunlight filtering through trees. This creates a serene air and a sense of time gently passing by.

ivi house exterior
ivi house exterior

A subconscious experience enveloped by the home's heartbeat and warmth.

The lighting system uses sensors to detect human movement, gently illuminating in the direction a person is heading, the home almost acting as a guide. This natural behavior encourages affordance (unconscious actions). Environmental sounds, adjusted according to the changing seasons and our movements, create a sense of unity with nature and spatial expansion. These elements are integrated and controlled by a single system, providing an experience where the home autonomously responds, offering new sensory stimulation for its residents

ivi house staircase
thumbnail

Light

Conventional lighting typically remains on at a constant rate of illumination, but natural light changes, like the shifting shadows of clouds or sunlight filtering through trees. When this light harmonizes with sound and scent, it creates a sense of spatial expansion and brings a vitality to the home itself.

A House with Life

ivi house staircase
ivi house staircase

Vision

Responding to the time of day and human movement, fluctuating lights create a living space that visually breathes.

Profile image
MASAKI KAWAGUCHI / Lighting Designer
Born in Kanagawa, Kawaguchi joined Uchihara Creative Lighting Design Inc. in 2008 and became a senior partner in 2024. Exploring the boundless creativity of light, he designs lighting from fixtures to urban landscapes with the aspiration to personally deliver each illumination. He has received numerous awards, including the IES (Illuminating Engineering Society ) Award.
ivi house staircase

Sound

The ambient sound environment dynamically adjusts in response to human movement, solar trajectory, and seasonal transitions, optimizing comfort indoors.

Profile image
KAITO SAKUMA / Sound Designer
From digital media to spatial 3D audio, Sakuma is a sound creator active across wide-ranging fields. Known for Liquid Mirror (Acoustic Sculpture), he creates sound spaces aimed at expanding cognition with the theme of "raw existence." Responsible for sound development in "Shosa," he has toured and exhibited his works worldwide, with studios based in Japan, Malaysia, and the UK.
ivi house staircase

Scent

Time-based aroma diffusion varies between morning and evening, helping to regulate daily rhythms and restore balance of both mind and body.

ivi house staircase

Touch

The curvilinear spatial design provides a cocooning sense of comfort, embodying the concept of a home that gently embraces its occupants.

thumbnail
ivi house exterior
ivi house interior
ivi house bedroom
ivi house living space
ivi house exterior night
ivi house exterior
ivi house interior
ivi house bedroom
ivi house living space
ivi house exterior night
Team
細田工務店
細田工務店

HASEKO Group

Hosoda Corporation

Since its founding in 1947, Hosoda Corporation has been engaged in the detached wooden house business, including subdivision projects, custom-built homes, and detached house renovation services. In 2020, it became part of the HASEKO Group, responsible for the Groupʼs detached housing division. Today, leveraging the Groupʼs comprehensive capabilities, the company is taking on new challenges, expanding from wooden detached houses to non-residential wooden architecture and the timberization of apartment buildings.

長谷工コーポレーション

HASEKO Group

HASEKO Corporation

Established in 1937, HASEKO Corporation has led condominium development in Japan, and the entire HASEKO Group provides comprehensive services across the entire construction life-cycle, from design and construction to management and maintenance. Since 2014, the Group has also been actively pursuing the use of wood in condominium construction, promoting both wood-based buildings and timberization.

HIROSHI ISHIGURO

Robotics Engineer, Ph.D.

HIROSHI ISHIGURO

Ishiguro is a professor at Osaka University’s Graduate School of Engineering Science, a visiting director at the ATR Hiroshi Ishiguro Laboratories , a thematic project producer for Expo 2025, Osaka, Kansai, and the CEO of AVITA Inc . A robotics researcher with interests spanning across avatars, intelligent robots, art, and philosophy.

AKANE KIKUCHI

Creative Director

AKANE KIKUCHI

Kikuchi is Founder & CEO and Director of KiQ, a Tokyo-based design studio. Specializing in emotional and impactful branding to craft brand experiences through meticulous attention to detail and gestures, she is a unique expert in designing behaviors of humans and robots through the concept of "Shosagaku" (the study of gestures), actively working both domestically and abroad.

Collaborative projects with the Haseko Group

Floor plan

3LDK+WIC+SIC

Site area 125.00㎡
First floor area 52.72㎡
Building area 100.33㎡
Second floor area 47.61㎡

The building is a two-story wooden post-and-beam structure with a total floor area of 100.33 m². The approximately 30.41 m² living-dining-kitchen (LDK) area creates a particularly spacious feel with its high ceilings and gently curved surface design.

Floor plan - first floor

*The square meter measurements (x.xx m²) listed for each room have been rounded to the nearest whole number.

The overall design employs continuous curves throughout, complemented by the seamless integration of dynamically controlled lighting and acoustics to create a cohesive, life-like spatial experience. In addition, the architecture emphasizes a fluid connection to the exterior, embodying a home that fosters a sense of nature even within an urban context.

Floor plan - first floor
Access
Access map