Creating attractive living spaces
Technological innovation that supports the creation of attractive living spaces

Haseko’s manufacturing DNA

Haseko began building condominiums in the late 1960s.
Throughout our history spanning over 50 years, we have taken on new challenges daily and generated a wide range of developments.

One thing has remained constant, however:
Our unwavering belief in achieving security for families and good quality housing.

Our technology is created from the repetition of basic tasks, in which new ideas arise from seeing the same, simple starting point in a new light, and translating the new ideas into reality.
Haseko’s manufacturing DNA continues to be inherited by each and every employee.

Initiatives for internal and external features to improve housing performance

• Development of internal features that enhance variability
• Development of external features that account for durability and updateability
• Development of sound insulation, heat insulation, ventilation and other technologies to improve the quality of living
• Development of products that enhance convenience and comfort
• Development of construction methods for renewing and repairing piping and utility lines
• Initiatives for adopting natural energy
• Development of technology for renovating internal and external features

Building-wide air conditioning heat exchange system for residential condominium units

Haseko Corporation, Prime Life Technologies, and Panasonic Construction Engineering have jointly developed the withair_®CUBE building-wide air conditioning heat exchange system for residential condominium units.
Air conditioning equipment such as air conditioners, which have been installed in each unit, are now centralized in a single location. By centrally managing one high-efficiency room air conditioner, it is possible to maintain a largely uniform temperature in each unit, and the system is expected to be effective as a heatstroke countermeasure. The system is also equipped with an advanced air cleaning function, which prevents pollen and dust from entering units and cleans the air during circulation while air is supplied. We will actively propose the adoption of this system so as to realize a comfortable environment in residential units.

System features: Comfortable heating/air cleaning function/humidifier function/comfortable sleeping mode/energy-saving

Group-wide DX promotion system

The Haseko Group has established the DX Promotion Committee to promote DX across the Group by maximizing the Group’s collective capabilities. The Committee is chaired by the President of Haseko Anesis, the company that serves as the Group’s incubator, and its members are composed of the Presidents of the various Group companies. With the launch of the Group’s DX Promotion Review Committee and Theme-based Working Groups (“WG”) to drive execution, organizational initiatives have been making progress.
Alongside the WGs, we are supporting the DX challenges of each group company and conducting testing of generative AI and other new technologies. In addition, we are creating a platform to connect the information assets accumulated by our various group companies and are exploring the feasibility of utilizing the data. Furthermore, given that enhancing employees’ mindsets and skills is important if we are to achieve digital transformation, we have established the DX Academy and are engaged in efforts to develop human resources for DX.

DX Academy: Changing employees’ mindsets to promote DX

We began the DX Academy with the goal of transforming the mindsets of all group employees and improving their understanding of the topic.
In order to realize a future where we can provide rich living and housing through DX, we are focusing on changing mindsets and raising literacy levels for all our employees while also nurturing human resources to drive our DX projects.

DX Academy initiatives

• FY2021：Implementation of the “DX Mindset Changing Program” for fostering DX mindsets and imparting basic information. The program was administered to all group officers and employees.
• FY2022：Implementation of the “Innovation Leader Development Program” for developing DX promotion leaders in each of our companies and divisions. The program was administered to selected mid-level and young employees.
• FY2023：Implementation of the “DX Literacy Course” and “DX Seminar” targeted at management covering methods for evaluating DX ideas and their role in bringing these ideas to fruition. These programs were administered to management-level employees who lead the organization.
• FY2024：Implementation of “Haseko DX Training” for imparting the fundamentals of DX and the ways of thinking required to make it a reality, raising and updating the overall level of DX literacy of the Group as a whole. The program was administered to all employees and officers (from June to July 2024).
• FY2025：“Introduction to DX Literacy: The First Step as a DX Personnel” e-learning course and quantitative evaluations through DX skill assessment for all group employees.

The characteristics of human resources required to manifest DX are divided into three categories. It requires “all employees” to be proactive toward DX, some “highly-skilled personnel” that are knowledgeable, and some “DX promotion personnel” with a drive for transformation. “DX promotion personnel” are individuals who can independently think and act to address challenges faced by their company or group by leveraging digital technology.
The new medium-term business plan known as the “HASEKO Evolution Plan” establishes a KPI of developing approximately 20% of all group employees into “DX promotion personnel” by fiscal 2030.

Promotion of HASEKO-version BIM

Haseko Corporation developed the HASEKO-version BIM, a 3D design technology adapted specifically for condominiums. The HASEKO-version BIM has been in use since 2012, and was established as the operational system for 100% of all new design projects commenced in fiscal 2020. In fiscal 2021, it was likewise deployed across 100% of construction sites. At present, we are expanding its use in sales activities, and plan to continue its progressive roll-out across various domains of the Haseko Group as a whole, such as maintenance management/renovation.
Further, among DX initiatives, we are developing a next-generation production system that uses the HASEKO-version BIM as a database. We established a new Digital Technology Lab in 2020 and using the latest digital technologies, we are researching and developing more advanced design and construction methods.

ICT condominium

By harnessing the power of ICT (information and communications technology), including sensor networks, AI and cloud service applications, we are promoting the creation of high-value-added condominiums. We have implemented a variety of cutting-edge technologies to make everyday life more convenient and comfortable, such as facial recognition auto-locks for common and private entrances, parcel delivery boxes, and an app for residents that is linked to the weather and earthquake sensors installed in the building.
The different types of digital data acquired from the ICT condominiums are collected and analyzed as “living information” on the BIM & LIM Cloud information platform, and then combined with BIM data to create new value, such as improving the convenience of residents and extending the lifespan of the building.

*The information above may be changed without prior notice.

Demonstrations of ICT services in existing for-sale condominiums

Haseko Corporation, Haseko Anesis, Haseko Reform, and the SOUTH ALL CITY housing estate condominium management association have collaboratively introduced ICT services to the SOUTH ALL CITY condominium (a 791-unit property) on a demonstration basis. While these services have been introduced primarily in rental condominiums to date, this is the first time they have been introduced at an existing for-sale condominium.
The services were installed during the large-scale repair works undertaken by Haseko Reform. Through technology such as the “MyLim”* app for residents and digital signage, we provided residents with updated information on the construction works and the status of services.
We will continue to bring more convenience to residents and increase the value of condominiums through initiatives for proposing ICT services in order to optimize living.
*A proprietary app developed by Haseko that enables users to check information gathered from various connected sensors.

ICT services that have been introduced

・Information relating to construction work: digitalization of repair works

・Information relating to housing: face recognition systems; systems for checking crowd status

・Information relating to condominium repairs and management: weather sensors (weather data)/accelerometers (earthquake data)

・Latest announcements: the “MyLim” app for residents; signage; transmission through in-unit TVs

Promoting DX at construction sites

Through proactive ICT technological initiatives and working in close collaboration with cooperating companies, Haseko Corporation aims to raise productivity and achieve labor savings for itself as well as its cooperating companies.
RFID tags are used in installation tests. In a ball-passing test system using RFID for drainpipes, the time of an RFID-tagged ball’s insertion and retrieval are recorded using a reader, and the logged duration is saved to the cloud. By pulling the data into reports in this manner, we have achieved reductions in the amount of labor spent on testing and reporting.
In addition, since April 2021, we have deployed the DandALL system for scheduling delivery and uploading of equipment and materials as well as the SPIDERPLUS system for sharing drawings across all sites. Information that could only be accessed by returning to the office can now be checked using devices such as smartphones and iPads. By significantly reducing the amount of time required for transportation and sharing the same set of information with our staff and employees of cooperating companies, we have reduced the amount of rework.
We are currently verifying the reductions in labor and efficiency gains at sites that have fully adopted the BIM* and DX models.
*BIM: Building Information Modeling. BIM is a design method in which a 3D model of a building is built using computers.

The Haseko Living Metaverse Project

As part of the DX Challenge Project in which we take on the challenge of manifesting DX ideas and leveraging new solutions such as the metaverse and generative AI, we are promoting the “Haseko Living Metaverse Project.”
With the concept of “the future norm for housing and lifestyle,” we are exploring what kind of value is brought by experiences in the metaverse space to real life, utilizing the metaverse in a variety of situation such as condominium sales, considering furniture and regular events.