New Value Creation

• Basic Approach & Policy
• Condominium Renewals
• Proposing a New Way of Living
• Meeting Diverse Needs
• The Digital Transformation (DX) of the Haseko Group

Basic Approach & Policy

Through our condominium projects, which are our core business, we will proactively promote the introduction of new technologies and services that can help us meet the diverse needs of our stakeholders while also contributing to the realization of a sustainable society.

Condominium Renewals

It is said there are approximately 1,030,000 aged condominiums constructed under the former earthquake resistance standards (those of 1981 or before). Lack of aseismic capacity, aging buildings and facilities, aging residents as well as the question of how to renew condominiums have become social issues. The Haseko Group has established a framework to provide one-stop support for a variety of phases (including grasping of actual conditions through the evaluation of aseismic capacity, building diagnosis, and/or equipment diagnosis, deliberation of policies for rebuilding or lifespan extension considering the results of said evaluation and/or diagnosis, building of consensus between residents, design, and construction work) to cope with condominium renewals. The Group will create new values by coping with condominium renewals, making the most of its experiences in condominium construction, thereby contributing to the resolution of social issues.

• The total number of condominiums repaired/renovated: 950,000
  (Renovation work of over 10.00 million yen in and after 2000; as of the end of March 2026)
• The total number of condominium buildings rebuilt: 53
  (As of the end of March 2026; constructions commenced)

Haseko Group's rebuilding history
(Examples of rebuilding works completed since FY2012)

For examples, please refer to the website below.

• Condominium Reconstruction Track Record: Haseko’s rebuilding of condominiums (Japanese Only)

Example of rebuilding work: CITY TERRACE Tamagawa (Tamagawa Residential Ho Building Rebuilding Project)

The Tamagawa Residential Ho Buildings were part of a large-scale housing estate built in 1968 by the Tokyo Metropolitan Housing Supply Corporation across a 50-hectare site straddling the boundary of Chofu City and Komae City in western Tokyo, consisting of 11 buildings with 380 units. As the buildings approached their 40th anniversary in 2008, issues regarding residential performance and facilities became evident, which included the mobility burden on elderly residents in 5-story buildings without elevators, frequent water leaks, and discolored water caused by aging water pipes. Furthermore, as collective housing facilities under which multiple residences are constructed in a single building, they were subject to regulations in the form of a building coverage ratio of 26% and a floor area ratio of 60%, making rebuilding difficult under the existing conditions.
As such, the Tamagawa Housing Neighborhood Planning Committee was established for the entire Tamagawa Housing Complex in 2009, and through this committee, residents, local authorities, and stakeholders worked together to explore rebuilding options from a community planning perspective. Following approximately a decade of consultations and adjustments, a revision to the floor area ratio was achieved. In October 2025, the site was reborn as the CITY TERRACE Tamagawa condominium complex comprising seven twelve-story buildings with a total of 900 units.
Haseko Corporation built a relationship with the management association in 2008 after a tour of the Jindaiji Residence, and was designated as a project partner for drafting the rebuilding plan in 2012. It became a joint project partner alongside Sumitomo Realty & Development in 2015, and was selected as the contractor to carry out construction in 2022.
This rebuilding has improved the environment for living to accommodate an aging population and increased residential performance through upgraded facilities, and it has led to the sustainable renewal of housing for the entire area.

Renovation example: Sustaina Branche Hongyotoku

Completed in September 2023, Sustaina Branche Hongyotoku is Japan’s first rental condominium project that achieves virtually zero CO₂ emissions during building operation by completely renovating existing corporate housing with the aim of further promoting research and technological development to create new housing value.
This condominium introduces various state-of-the-art technologies of the Haseko Group, including energy-saving technologies that contribute to realizing a decarbonized society, technologies for extending the life of buildings, and wellness housing technologies. In order to create future housing that makes maximum use of IoT devices and AI technology, 13 out of 36 units are designed as experimental residential housing where environmental data are collected for developing new technologies.
Furthermore, this project was selected for the Next Generation Housing Project 2022 which contributes to public awareness of leading technologies, as a residential-type experimental home for creating future housing with smart home systems, in the FY2022 2nd Annual Leading Businesses of Sustainable Buildings etc. (Next-Generation Housing) Program conducted by the Ministry of Land, Infrastructure, Transport and Tourism. This project also tested as a home for good sleep and for virtual forest bathing, the results of which have been widely published.

Proposing a New Way of Living

UGOCLO movable storage unit to suit residents’ lifestyles

• UGOCLO: That's the Haseko way. (Japanese Only)

Be-Fit, a new living space that can be changed freely to suit life stages and lifestyles

While residential floor areas in for-sale condominiums continue to shrink, the needs associated with living and work styles are diversifying, leading to a growing demand for living spaces that can be used in multiple, unlimited ways.
Be-Fit^* allows residents the freedom to use their space as they wish by aggregating each housing unit’s storage spaces and moving the pillars to the exterior to create a streamlined living area. Utilizing shelving, boxes, and other height-adjustable and movable wall furniture, it becomes easy to adapt to changes in life stages, such as their children’s growth, their hobbies, etc. We will continue to propose and facilitate the adoption of flexible floor plans that can be adapted to lifestyles and ever-changing residential living of other property owners, in addition to incorporating them in properties owned by the Company.

• Be-Fit: Be = Ensuring all Basic & Essential features are in place, creating a living space that Fits

• Be-Fit: That's the Haseko way. (Japanese Only)

DELIBOX-SMART: An individual home delivery box for smart parcel deliveries

Driven by diversifying delivery needs, a growing number of dual-income households, and other factors, Haseko Corporation has developed and is rolling out the DELIBOX-SMART individual home delivery box that leverages IoT technology to bring greater convenience for residents.
The development of delivery boxes for individual housing units was driven by issues faced by society arising from a crisis in the delivery industry, and after the smartphone-controllable DELIBOX-PREMIUM was developed in 2019, it evolved to incorporate greater usability and become the DELIBOX-SMART in 2024.
The DELIBOX-SMART is a system that can take delivery of parcels for individual housing units. Based on the concept of allowing large numbers of parcels to be accepted conveniently and easily, it enables a resident to smoothly accept deliveries even when they are not at home. And as it allows deliveries to be accepted on an individual basis, it reduces the time and effort required by everyday deliveries while also achieving a reduction in the need for redelivery.

• DELIBOX-SMART: That’s the Haseko way (Japanese Only)

Development of Raku-Raku Table Kitchen, a new dining experience centered around the kitchen

Haseko Furnishing has developed the Raku-Raku Table Kitchen, an open-concept integrated kitchen that allows one to move efficiently from cooking to eating and cleanup along a short route.
Based on the concept of efficient utilization of space and optimization of the daily routine, it features an integrated countertop design that allows one to cook while seated, and a slide-out table that can be extended to provide face-to-face seating only when needed.
This makes it possible to accommodate various lifestyles and spatial designs, from quick breakfasts to family gatherings around freshly prepared meals.
It has been used in the 2LDK floor plan at BRANCHERA EBINA as an example of a living space that meets the needs of next-generation lifestyles, and we will continue to propose its use at properties developed by Haseko Corporation and other properties.

ivi house: A home with a living presence

Over the course of a great many years, Haseko Corporation has always sought to create housing that allows residents to live with peace of mind and in comfort over the long term, and has built up the standard for condominiums. In 2022, we launched the “ivi project” as a new challenge under which we create experimental forms of future housing. The first result to be produced by this project is the “ivi house.”

ivi project

The ivi project is a joint project that aims to create the housing of the future. It fuses elements that include the Haseko Technical Research Institute’s R&D, Hosoda Corporation’s construction technologies, Osaka University Graduate School Professor Hiroshi Ishiguro’s robotics and environmental technologies, and the study of human movement and gestures pursued by creative director Akane Kikuchi with the aim of creating the housing of the future. With the theme of embodying a form of future housing in which people harmonize and resonate with each other and their home, it redefines housing as a place where people interact with each other rather than as a mere vessel. The project gets its name from the three middle letters in the word “living,” and expresses the meaning of living and the image of people coming together.

ivi house

Completed in 2025, ivi house is the first example of housing produced under the ivi project, and embodies the ideas of a living home, and housing five years from now.
Its greatest feature is its system for stimulating human sensibilities through light, sound, and scent. Sensors switch on lights to provide calm lighting in response to movement, and the color and brightness of light change depending on the time of day. The system also produces a naturalistic environment in the home by using sounds such as birdsong and rain as well as scents that fit the time of day.
In terms of its spatial design, it incorporates curves in the walls and ceilings, while eliminating corners to the maximum extent possible. Thanks to its structure that gently links the exterior and interior through elements such as a bathroom that looks out over a courtyard and a study connected to the outside, it creates a space that offers a taste of connection with nature.
We will leverage the knowledge that we have gained through ivi house in the design and construction of detached houses and condominiums henceforth toward the realization of a new form of living.

Meeting Diverse Needs

Brancheile Meguro, senior living residences suitable for the new age (Shimomeguro, Meguro-ku)

Haseko Senior Well Design, a Haseko Group company that is active in the senior business, operates the Brancheile series of housing for the elderly. The Brancheile brand is based on the philosophy of “providing lively and enjoyable housing for living more freely as yourself” in an era in which more people are living to be 100 years old.
In May 2023, we opened “Brancheile Kuramae,” and in December of the same year, “Brancheile Meguro,” a paid facility for the elderly with nursing care services, was launched in Tokyo’s Meguro-ku. Brancheile Meguro is a residence for seniors that adopts biophilic design to express the connection between humans and nature through its exterior appearance, and has a supermarket on the ground floor. By combining housing units for independent living with nursing care accommodation, residents living independently may later switch to care accommodation that has nursing care staff on duty 24 hours a day, should they require nursing care in future. In this way, we provide secure arrangements for residents to continue living in an environment they have become accustomed to.
The facility is also equipped with services such as IoT-powered facial recognition for unlocking automatic doors, sending delivery notifications, and simplified entry and exit procedures for family members. Furthermore, we will provide a healthy and exciting living environment through our training room offering instructor-led health support services and diverse experience programs in art, design, and more.

WORVE hybrid condominiums to “Work” and “Live”

• WORVE official website (Japanese Only)

• LIVWIZ official website (Japanese Only)

U's-style: Product development leveraging customers' voices

U’s-style is our own specifications jointly developed by Haseko Urbest, a member of the Haseko Group engaged in the sales of condominiums, and Haseko Corporation. It is the materialization of “it would be nice if there was…” from the residents’ point of view, as a result of the efforts led by the female staff at Haseko Urbest, who have been listening attentively to the diverse needs of our customers, and under these specifications we develop products with a focus on comfortable and beautiful living.
In the specification review that we carried out in 2018 with the aim of providing a smarter and more functional living experience, we incorporated comments from customers who told us that the lack of space to park baby strollers was causing problems and that they wanted to be able to use the bathroom sink at the same time as their partner. Going forward, we will continue to make incremental improvements to meet a diverse range of ever-changing needs and contribute to making more comfortable and pleasant living a reality.

• What is U’s-style?
  The “U” in U’s-style stands for “User,” our customers, and “Urbest” in Haseko Urbest, symbolizing that the proposal is precisely the fruit of collaboration between the customers and the company.
• Features advertised previously as U’s+ will be unified under the U’s-style name going forward.

• U’s-style: That’s the Haseko way. (Japanese Only)

The Digital Transformation (DX) of the Haseko Group

As a leading company in “housing” and “living,” the Haseko Group will take on the challenge of digital transformation (DX) with a view to achieving sustainable growth. We will leverage our collective capabilities as a group to create new value in housing and living, through initiatives to realize safer, more secure, and more comfortable homes, improving productivity in the design and construction of housing complexes using the newest technology and enhancing residents’ quality of life.

We have published the HASEKO DX Report (2026 edition) which summarizes the Haseko Group’s DX strategy and specific initiatives.

• HASEKO DX Report

• HASEKO DIGITAL TRANSFORMATION official site (Japanese Only)

Group-wide DX promotion system

The Haseko Group has established the DX Promotion Committee to promote DX across the Group by maximizing the Group’s collective capabilities. The Committee is chaired by the President of Haseko Anesis, the company that serves as the Group’s incubator, and its members are composed of the Presidents of the various Group companies. With the launch of the Group’s DX Promotion Review Committee and Theme-based Working Groups (“WG”) to drive execution, organizational initiatives have been making progress.
Alongside the WGs, we are supporting the DX challenges of each Group company and conducting testing of generative AI and other new technologies. In addition, we are creating a platform to connect the information assets accumulated by our various Group companies and are exploring the feasibility of utilizing the data. Furthermore, given that enhancing employees’ mindsets and skills is important if we are to achieve digital transformation, we have established the DX Academy and are engaged in efforts to develop DX promotion personnel.

• DX Academy: Changing employees’ mindsets to promote DX

Promotion of HASEKO-version BIM

Haseko Corporation developed the HASEKO-version BIM, a 3D design technology adapted specifically for condominiums. The HASEKO-version BIM has been in use since 2012, and was established as the operational system for 100% of all new design projects commenced in fiscal 2020. In fiscal 2021, it was likewise deployed across 100% of construction sites. At present, we are expanding its use in sales activities, and plan to continue its progressive roll-out across various domains of the Haseko Group as a whole, such as maintenance management/renovation.
Further, among DX initiatives, we are developing a next-generation production system that uses the HASEKO-version BIM as a database. We opened our new Digital Technology Lab in 2025 and using the latest digital technologies, we are researching and developing more advanced design, construction and sales methods.

AI system development based on HASEKO-version BIM

At Haseko Corporation, we are working on digital transformation (DX) that leverages the design data we have accumulated with HASEKO-version BIM.
As part of this, we are working with architectural design AI solution provider Tektome on the research and development of an LLM (large language model)*-based AI system combining HASEKO-version BIM with the Tektome AI platform that offers integrated management, structuring, and utilization of architectural design data.
Aiming to make design work that uses HASEKO-version BIM more advanced while taking DX forward, this system realizes the following functions with the objective of cutting the time needed by designers to enter data and check drawings by 50%.

• Construction of an integrated database to house the data held in HASEKO-version BIM and a range of other data held externally
• Construction of a quality check function for design specification data
• Construction of an automatic design function that uses natural language instructions

As the first stage, we have already built a database on Tektome to integrate HASEKO-version BIM data and non-BIM data, and completed the establishment of infrastructure that allows accumulated data to be searched and enables linking with external data. Currently, we are working on the implementation and rollout of design checking. As we continue this development work going forward, we will work to make these functions more advanced and expand their scope of utilization, aiming for further streamlining and sophistication of our design work.

• LLM (large language model): A type of AI that specializes in understanding, processing, and generating natural human language

DX on construction sites

As part of Haseko Corporation’s DX on construction sites, we are working to make our safety management and quality management more advanced through the use of AI.
In the field of safety, we utilize the “Genbanome” (a safety support app that uses generative AI to identify risk based on photographs taken on-site) to promote awareness and shorten the time required for investigations in hazard prediction. This helps in gaining an understanding of risks that previously tended to be overlooked as they depended on individual experience, while also contributing to an improved awareness of safety.
In the field of quality, we have developed an AI-based adhesion rate determination system for external wall tiles to bring further sophistication to inspections. This system uses an AI image recognition technology segmentation model to distinguish between tiles and adhesive, and enables the calculation of adhesion rate and the identification of even adhesion regardless of color to facilitate a judgment of pass or fail. It also allows accurate and objective inspections to be immediately carried out on construction sites, and records to be automatically created in offices.
Through these initiatives, we are working to increase safety and achieve uniform quality on work sites, while streamlining inspection work and promoting labor-saving. Going forward, we will continue to work on the construction of a sustainable and high-quality construction and production system through the utilization of digital technology.

ICT condominium

By harnessing the power of ICT (information and communications technology), including sensor networks, AI and cloud service applications, we are promoting the creation of high-value-added condominiums. At 16 condominium buildings thus far, we have implemented a variety of cutting-edge technologies to make everyday life more convenient and comfortable, such as facial recognition auto-locks for common and private entrances, parcel delivery boxes, and an app for residents that is linked to the weather and earthquake sensors installed in the building. (As of March 31, 2026)
The different types of digital data acquired from the ICT condominiums are collected and analyzed as “living information” on the BIM & LIM Cloud information platform, and then combined with BIM data to create new value, such as improving the convenience of residents and extending the lifespan of the building.

New business development project

Since 2018, the Haseko Group has been engaged in the FIT-PJ (the FIT project), and through this has accumulated knowledge and knowhow for creating new business. In order to further develop this initiative, we have launched the SPARK Project that focuses on soliciting ideas from employees in-house to create a corporate climate that encourages challenge. Furthermore, the FIT Development Department was reorganized and became the Business Planning & Promotion Department in April 2026 to establish a structure that covers everything from the creation of new business to commercialization in a unified fashion, and by doing so we are working to bring about further innovation.

The Haseko Living Metaverse Project

As part of the DX Challenge Project in which we take on the challenge of manifesting DX ideas and leveraging new solutions such as the metaverse and generative AI, we are promoting the Haseko Living Metaverse Project.
With the concept of “the future norm for housing and lifestyle,” we are exploring what kind of value is brought by experiences in the metaverse space to real life, utilizing the metaverse in a variety of situation such as condominium sales, considering furniture and regular events.

Related Information

• Research and Technology Development