Creating attractive living spaces

We will contribute toward improving the value of the region as a whole by supporting regional revitalization and the building of a prosperous community that includes local residents.

Promotion of Asuka Village projects

Asuka Village, which is located in the central part of Nara Prefecture, is also known as “the Spiritual Home of Japan” due to the fact that it is the birthplace of Japan's framework as a nation based on ritsuryo (i.e., legal codes of the Nara and Heian eras) and is home to historical relics of the Asuka era which blend into the surrounding natural environment. Haseko Corporation has been engaging in activities to support Asuka Village since 2015, including selling vegetables sourced from the Village in condominiums managed by the Haseko Group. In September 2017, we signed the “Framework Agreement on Private-Public Cooperation” with Asuka Village and the Asuka Village Regional Development Corporation with the aim of collaborating with each other in activities to preserve the history of the ancient capital of Asuka as well as industrial and regional revitalization projects for Asuka Village. We will promote three projects based on the themes “Enjoying the charm of Asuka Village,” “Experiencing Asuka Village” and “Living in Asuka Village,” and thereby contribute toward activities to preserve the history of the ancient capital of Asuka as well as industrial and regional revitalization of Asuka Village.

“History and Landscape Preservation Activities and Regional Revitalization Initiatives in Asuka Village in Nara Prefecture” have been certified as one of the Mecenat Activities (activities that promote arts and culture, seeking to realize a richly creative society) at “This Is MECENAT 2021” sponsored by the Association for Corporate Support of the Arts.

Business to bring old traditional homes back to life as accommodation

While Asuka Village has many historical sites of the Asuka era including palaces and the entire village is required to be preserved as a historical landscape area, it has issues including declining population, a shortage in accommodation facilities and an increasing number of vacant homes. Haseko Corporation launched the Asuka Village Project Promotion Office to promote a business to help solve these issues.
In December 2020, we established HASEKO VILLAGE LIFE Inc., a new company engaging in the regional revitalization and accommodation operation businesses at Asuka Village, to promote the accommodation business mainly using renovated old traditional homes. We are planning several properties and promoting the business by utilizing expertise that the Haseko Group has accumulated in order to contribute to the revitalization of Asuka Village.
Also in December 2020, Asuka Village, Nara Women's University and the Haseko Group concluded a framework agreement on industry-government-academia cooperation for the purposes of regional revitalization, historical preservation activities, and creation and development of a vibrant regional society in Asuka Village to address its regional issues by drawing on “historical resources” (Asuka Village), “knowledge” (Nara Women's University) and “vitality” (the Haseko Group). The three parties are jointly promoting a project for making use of a 400-year-old home with a thatched roof.

Accommodations renovated from an old traditional house (under preparation for opening)
Signing ceremony for the industry-government-academia comprehensive coordination agreement
Related information

Corporate Furusato Nozei program in Asuka Village put to use

Haseko Corporation has donated taxes to Asuka Village since 2018 by utilizing the “corporate Furusato Nozei (hometown tax donation)” program.
Our FY2020 tax donation was allocated to finance (i) the ASUKA HALF MARATHON project, (ii) the visitor attraction campaign project and (iii) the village attraction creation project in connection with the Comfortable Village Project and the World Heritage Registration Promotion Project which are being promoted by Asuka Village.

“Haseko Asuka Village Community Farm”-Rental Farm for Condominium Residents

Haseko Community, Inc. has been operating “Haseko Asuka Village Community Farm,” a rental farm using unused farmland, since May 2018 as part of its effort to offer residents an opportunity to experience the scenery and agriculture of Asuka Village.
It serves as a venue for social gathering between child-rearing families and senior couples who have no experience in agriculture and residents of Asuka Village who are well versed in agriculture, contributing to increasing the nonresident population and related population.

Haseko Asuka Village Community Farm
Delivering potatoes to Asuka Nursery School

Donating harvested vegetables to cafeterias for children in need

The Asuka Village Regional Development Corporation, Haseko Community, Inc., and Haseko Corporation jointly donated vegetables harvested at Haseko Asuka Village Community Farm to cafeterias for children in need (kodomo shokudo) in Nara Prefecture in July and December 2020. The vegetables were used for meals at these cafeterias and also delivered to single parent families and neighboring children’s homes as activities drawing on the close-knit community. We will continue with social contribution through the donation of vegetables.

Harvesting vegetables
Packed and delivered vegetables

Initiatives of MACHINO-NE HAMA-COSHIEN (area management organization)

MACHINO-NE HAMA-COSHIEN is an organization consisting of Haseko Corporation and other private enterprises engaged in activities aimed at creating a highly livable town in collaboration with the Urban Renaissance Agency and old/new residents, in line with the rebuilding of the Hama Koshien danchi (apartment complex). It provides opportunities for residents to get to know each other through planning events relating to child care and health and creates a neighborhood community where residents can help each other in the event of disasters or other emergencies. The project also aims to stimulate interest in regional issues such as the aging population, motivate residents to voluntarily organize social events, and foster affection for the community though participating in beautification activities to become an attractive region that non-residents wish to live in.

Photo from the event
OSAMPO BASE community cafe

Housing and Community Foundation: Clarifying social issues in housing
and contributing toward improvements

The Housing and Community Foundation (chaired by Ikuo Oguri [Director & Executive Advisor to Haseko Corporation]) is a general foundational juridical person established by Haseko Corporation in July 1992, with the objective of contributing to the creation of a prosperous living environment. In order to create a high-quality living environment and a local community full of vitality that transcends generations, we believe that building homes and communities on the initiative of the citizens are crucial, and we make it our social mission to support such activities.

Grant funding projects
To support NPOs and civic activities in the elds of housing, town planning, and community building, we provide aid by funding activities through public o erings. Since starting this initiative in 1993, grant recipients have risen to a total of 420 organizations thus far. Rigorous selection of these recipients is conducted by the Screening Committee for Housing and Community Development Activity Grants, consisting of members including young researchers and NPO activists. In fiscal 2020, 21 recipients were selected from among 149 applicants for the grants.

Network operations
Through opportunities such as the Housing and Community-Building NPO networking events, we are creating networks to promote activities for housing and community-building. Events were held twice in fiscal 2020 for grant recipients from the previous year to gather and give presentations on the results of their prospective activities, and for participants to enjoy the opportunity to share knowledge and experiences regarding their activities through exchange and discussions.

Research and study
We conduct surveys around themes including NPO and civic activities; cooperation, collaboration, and exchange; regional community and daily-life environment; and enhancement of residential areas. Utilizing results of grant activities, we study actual conditions and the ideal image of new housing and community building activities. We are considering the direction for issues concerning aged condominiums and the feasibility of renewal such as with a joint survey by Tokyo Metropolitan University and HASEKO RESEARCH INSTITUTE since July 2019 on the state of aged condominiums by area and age, and the direction of their renewal.

Chair Oguri making remarks
Report published annually explaining activities of the grant recipient organizations
Related information

“Mission Uchimizu (Water Sprinkling) at Condominiums”

Uchimizu is one of the practices stemming from ancient wisdom in Japan, which involves sprinkling water outside on the ground in order to cool down and prevent dirt and dust from rising into the air. Uchimizu also has the effect of lowering the temperature by utilizing the heat of vaporization.
Since 2008, Haseko Property Management Holdings Inc. has continued to hold the Mission Uchimizu, welcoming participants from all generations, as part of community development at condominiums where it is entrusted with condominium management and as an opportunity for raising awareness about global warming and ecology.
Although in fiscal 2020, we did not hold this event in order to prevent the spread of COVID-19, a cumulative total of 686,114 households participated in this event in 12 years. Going forward, we will continue to hold it as a regular annual event to contribute to revitalizing residential communities, which also serve a purpose during disasters.